SMRUTI RANJAN DAS, NISHIKANTA MISHRA, DEBASHISA MOHANTY, PUSPALATA MOHAPATRA. Role of Marketing Management in Banking and Financial Services. Journal of Informatics Education and Research, [S. l.], v. 3, n. 2, 2023. DOI: 10.52783/jier.v3i2.308. Disponível em: https://jier.org/index.php/journal/article/view/308. Acesso em: 2 apr. 2026.