KRITIKA KHANDELWAL. Psychological Underpinnings of Guilt Marketing: A Study of Emotional Triggers and Consumer Responses. Journal of Informatics Education and Research, [S. l.], v. 5, n. 2, 2025. DOI: 10.52783/jier.v5i2.2996. Disponível em: https://jier.org/index.php/journal/article/view/2996. Acesso em: 13 mar. 2026.