SHIVANI, JYOTSNA SHARMA, ANMOL SHARMA. EXPLORING THE INFLUENCE OF ARTIFICIAL INTELLIGENCE (AI) AND AUTOMATION ON ENHANCING CUSTOMER EXPERIENCE IN THE BANKING SECTOR. Journal of Informatics Education and Research, [S. l.], v. 5, n. 2, 2025. DOI: 10.52783/jier.v5i2.2737. Disponível em: https://jier.org/index.php/journal/article/view/2737. Acesso em: 11 mar. 2026.