BEENOO SINGH, ASHUTOSH MISHRA. Unraveling the effect of Social Media Advertising on Consumer Buying Behaviour in the Fashion Industry: Insights from a Structural Equation Modeling Approach. Journal of Informatics Education and Research, [S. l.], v. 5, n. 2, 2025. DOI: 10.52783/jier.v5i2.2620. Disponível em: https://jier.org/index.php/journal/article/view/2620. Acesso em: 14 mar. 2026.