CHAITALI BHATTACHARYA. AI-Powered Predictive Models Transforming the Future of Digital Marketing and Customer Engagement. Journal of Informatics Education and Research, [S. l.], v. 5, n. 1, 2025. DOI: 10.52783/jier.v5i1.2015. Disponível em: https://jier.org/index.php/journal/article/view/2015. Acesso em: 14 mar. 2026.