PRACHEE SHARMA, SHEFALI, JEENA ITTOOP, ARUN LAWRENCE, YUDHVEER SINGH MOUDGIL, S.B.G. THILAK BABU. AI-Driven Personalized Marketing Strategies: Leveraging IoT and Big Data in E-Commerce. Journal of Informatics Education and Research, [S. l.], v. 4, n. 3, 2024. DOI: 10.52783/jier.v4i3.1567. Disponível em: https://jier.org/index.php/journal/article/view/1567. Acesso em: 16 mar. 2026.