MAHALAKSHMI.G, P. R. SHINI. A Study on the Perception of Source Credibility of Women Celebrities Endorsement in Television Advertisements. Journal of Informatics Education and Research, [S. l.], v. 4, n. 3, 2024. DOI: 10.52783/jier.v4i3.1394. Disponível em: https://jier.org/index.php/journal/article/view/1394. Acesso em: 17 mar. 2026.