Role of Customer Lifetime Value analysis for Effective CRM in the Retailing Sector: An Empirical Study in the context of Online Retailing. Journal of Informatics Education and Research, [S. l.], v. 4, n. 2, 2024. DOI: 10.52783/jier.v4i2.899. Disponível em: https://jier.org/index.php/journal/article/view/899. Acesso em: 30 may. 2026.