Going Green: Assessing Perceived Value and Purchase Intentions in Indian Cosmetic Market. Journal of Informatics Education and Research, [S. l.], v. 4, n. 2, 2024. DOI: 10.52783/jier.v4i2.795. Disponível em: https://jier.org/index.php/journal/article/view/795. Acesso em: 23 jun. 2026.