A Study on the influence of childhood Nostalgia Marketing and brand Attachment on Brand Loyalty in the Indian confectionery Market. Journal of Informatics Education and Research, [S. l.], v. 4, n. 2, 2024. DOI: 10.52783/jier.v4i2.1217. Disponível em: https://jier.org/index.php/journal/article/view/1217. Acesso em: 2 may. 2026.