The Evolution of Brand Loyalty: Insights and Strategies for Contemporary Markets. Journal of Informatics Education and Research, [S. l.], v. 4, n. 2, 2024. DOI: 10.52783/jier.v4i2.1037. Disponível em: https://jier.org/index.php/journal/article/view/1037. Acesso em: 25 apr. 2026.