Precision Marketing Strategy for E-Commerce By Using Big Data Technology. Journal of Informatics Education and Research, [S. l.], v. 3, n. 2, 2023. DOI: 10.52783/jier.v3i2.433. Disponível em: https://jier.org/index.php/journal/article/view/433. Acesso em: 7 jun. 2026.