Signs and Symbols in the Retail Landscape: A Semiotic Marketing Perspective on Consumer Behaviour and Purchase Intentions. Journal of Informatics Education and Research, [S. l.], v. 3, n. 2, 2023. DOI: 10.52783/jier.v3i2.378. Disponível em: https://jier.org/index.php/journal/article/view/378. Acesso em: 20 may. 2026.