Role of Business Analytics in Effective CRM Implementation in Retail Sector: A Cross Sectional Research. Journal of Informatics Education and Research, [S. l.], v. 3, n. 2, 2023. DOI: 10.52783/jier.v3i2.224. Disponível em: https://jier.org/index.php/journal/article/view/224. Acesso em: 9 apr. 2026.