The Role of Sensory Branding in Customer Experience Management: Effects on Recall and Purchase Intent in Hotels. Journal of Informatics Education and Research, [S. l.], v. 6, n. 2, 2026. DOI: 10.52783/sc773x65. Disponível em: https://jier.org/index.php/journal/article/view/4633. Acesso em: 23 may. 2026.