“An Empirical Study on the Impact of Social Media Marketing on Consumer Behaviour in the Cosmetic Industry, with Special Reference to Influencer Marketing”. Journal of Informatics Education and Research, [S. l.], v. 5, n. 1s, 2025. Disponível em: https://jier.org/index.php/journal/article/view/3669. Acesso em: 5 apr. 2026.