Evaluating Customer Perceptions and Their Influence on Organizational Branding in the Hotel Industry: A Strategic Perspective. Journal of Informatics Education and Research, [S. l.], v. 5, n. 4, 2025. DOI: 10.52783/jier.v5i4.4063. Disponível em: https://jier.org/index.php/journal/article/view/4063. Acesso em: 15 may. 2026.