Sustainable marketing in the age of artificial intelligence (ai): Opportunities, challenges, and ethical implications: An empirical study. Journal of Informatics Education and Research, [S. l.], v. 5, n. 3, 2025. DOI: 10.52783/jier.v5i3.3276. Disponível em: https://jier.org/index.php/journal/article/view/3276. Acesso em: 28 jul. 2026.