Evolving Paradigms in Societal Marketing: A Bibliometric Synthesis of Research Patterns and Intellectual Contributions (2004–2024). Journal of Informatics Education and Research, [S. l.], v. 5, n. 3, 2025. DOI: 10.52783/jier.v5i3.3195. Disponível em: https://jier.org/index.php/journal/article/view/3195. Acesso em: 5 apr. 2026.