Understanding Consumer Behavior towards Chatbots: An Empirical Study of Indian E-Commerce Users. Journal of Informatics Education and Research, [S. l.], v. 5, n. 2, 2025. DOI: 10.52783/jier.v5i2.2794. Disponível em: https://jier.org/index.php/journal/article/view/2794. Acesso em: 26 jun. 2026.