Big Data Analytics in CRM: A Conceptual Model for Customer Segmentation and Lifetime Value Prediction. Journal of Informatics Education and Research, [S. l.], v. 5, n. 2, 2025. DOI: 10.52783/jier.v5i2.2472. Disponível em: https://jier.org/index.php/journal/article/view/2472. Acesso em: 27 jul. 2026.