Machine Learning-Driven Personalization for Enhancing Customer Behavior, Experience, and Satisfaction in E-Commerce. Journal of Informatics Education and Research, [S. l.], v. 5, n. 1, 2025. DOI: 10.52783/jier.v5i1.2344. Disponível em: https://jier.org/index.php/journal/article/view/2344. Acesso em: 14 apr. 2026.