PSYCHOGRAPHIC SEGMENTATION OF PRIVATE LABEL BRAND CONSUMERS: A STUDY OF LIFESTYLE, VALUES, AND SOCIO-DEMOGRAPHIC CORRELATES. Journal of Informatics Education and Research, [S. l.], v. 5, n. 1, 2025. DOI: 10.52783/jier.v5i1.2291. Disponível em: https://jier.org/index.php/journal/article/view/2291. Acesso em: 19 jun. 2026.