HYPER-PERSONALIZATION, AI-DRIVEN RECOMMENDATION ENGINES, CONSUMER ENGAGEMENT, ETHICAL AI, DIGITAL MARKETING, TOE FRAMEWORK. Journal of Informatics Education and Research, [S. l.], v. 5, n. 1, 2025. DOI: 10.52783/jier.v5i1.2283. Disponível em: https://jier.org/index.php/journal/article/view/2283. Acesso em: 27 jun. 2026.