The Impact of Brand Perception and Customer Satisfaction on Online Buying Behavior for Cosmetic Products: An Empirical Study of Female Consumers in Gujarat. Journal of Informatics Education and Research, [S. l.], v. 5, n. 1, 2025. DOI: 10.52783/jier.v5i1.2193. Disponível em: https://jier.org/index.php/journal/article/view/2193. Acesso em: 24 jun. 2026.