Transforming Customer Relationship Management through Disruptive Technology: An Empirical Study on Role of Artificial Intelligence and Machine Learning. Journal of Informatics Education and Research, [S. l.], v. 5, n. 1, 2025. DOI: 10.52783/jier.v5i1.2123. Disponível em: https://jier.org/index.php/journal/article/view/2123. Acesso em: 8 jun. 2026.