The Integration of AI in Digital Marketing: Opportunities and Challenges. Journal of Informatics Education and Research, [S. l.], v. 5, n. 1, 2025. DOI: 10.52783/jier.v5i1.2111. Disponível em: https://jier.org/index.php/journal/article/view/2111. Acesso em: 4 jun. 2026.