The Future of Digital Marketing: AI-Driven Predictive Models for Hyper-Personalized Customer Experiences. Journal of Informatics Education and Research, [S. l.], v. 5, n. 1, 2025. DOI: 10.52783/jier.v5i1.2016. Disponível em: https://jier.org/index.php/journal/article/view/2016. Acesso em: 13 may. 2026.