Customer Relationship Management initiatives in Pharmaceutical Industry in India: The Newer and emerging trends of CRM & their impact . Journal of Informatics Education and Research, [S. l.], v. 5, n. 1, 2025. DOI: 10.52783/jier.v5i1.2003. Disponível em: https://jier.org/index.php/journal/article/view/2003. Acesso em: 13 may. 2026.