The Role of Customer Knowledge Management, Value, and Retention in CRM: Enhancing Satisfaction and Long-lasting Loyalty Insights from Structural Equation Modeling. Journal of Informatics Education and Research, [S. l.], v. 4, n. 3, 2025. Disponível em: https://jier.org/index.php/journal/article/view/1935. Acesso em: 15 apr. 2026.