“Exploring adoption of Connected TV for OTT Streaming – A Synthesis of Technology Acceptance Model (TAM) and Uses and Gratification Theory (UGT)”. Journal of Informatics Education and Research, [S. l.], v. 4, n. 3, 2024. DOI: 10.52783/jier.v4i3.1808. Disponível em: https://jier.org/index.php/journal/article/view/1808. Acesso em: 24 jul. 2026.