"The Influence of Sustainability Initiatives on Brand Loyalty: A Study of Consumer Perceptions in the FMCG Sector". Journal of Informatics Education and Research, [S. l.], v. 4, n. 3, 2024. Disponível em: https://jier.org/index.php/journal/article/view/1347. Acesso em: 14 apr. 2026.