Role of Strategic Marketing on Competitive Advantage for E-Commerce Business in India: An Empirical Study. Journal of Informatics Education and Research, [S. l.], v. 4, n. 1, 2024. DOI: 10.52783/jier.v4i1.637. Disponível em: https://jier.org/index.php/journal/article/view/637. Acesso em: 17 apr. 2026.