Consumer-Centric Data Strategies and Leadership Orientation: An Empirical Study of Internal Marketing and Organisational Adaptation in the IT Era. Journal of Informatics Education and Research, [S. l.], v. 4, n. 1, 2024. DOI: 10.52783/jier.v4i1.4106. Disponível em: https://jier.org/index.php/journal/article/view/4106. Acesso em: 23 jun. 2026.