Personalized Marketing Strategies Through Machine Learning: Enhancing Customer Engagement. Journal of Informatics Education and Research, [S. l.], v. 1, n. 1, 2021. DOI: 10.52783/jier.v1i1.1345. Disponível em: https://jier.org/index.php/journal/article/view/1345. Acesso em: 5 apr. 2026.