Dr Vandana Srivastava,Dr. Rajiv Sikroria,Dr. Reena Baral, & Swati Srivastava,Harshita Shah. (2025). A study on the neurological impact of the unboxing experience on consumer delight: A case study of smartphones in india. Journal of Informatics Education and Research, 5(3). https://doi.org/10.52783/jier.v5i3.3324