Anand Muley, Parminder Kaur, Surinder Kaur, Sudhakar Madhavedi 2024. Role of Customer Lifetime Value analysis for Effective CRM in the Retailing Sector: An Empirical Study in the context of Online Retailing. Journal of Informatics Education and Research. 4, 2 (May 2024). DOI:https://doi.org/10.52783/jier.v4i2.899.