Ved Prakash, Surinder K Dhingra, Minal Wagh, Rohit Jaiswal 2024. Role of Visual Merchandising in Customer Store Engagement in Retailing: An Empirical Study in the Indian Context. Journal of Informatics Education and Research. 4, 2 (Apr. 2024). DOI:https://doi.org/10.52783/jier.v4i2.827.