Rakesh Gandla, Lalith Kumar Vemali, Sharuti Choudhary, Mechri Saravanan Pallavi, Aditi Saurav, Priyanka Sahoo, Vihang Golla 2023. Signs and Symbols in the Retail Landscape: A Semiotic Marketing Perspective on Consumer Behaviour and Purchase Intentions. Journal of Informatics Education and Research. 3, 2 (Dec. 2023). DOI:https://doi.org/10.52783/jier.v3i2.378.