Shalini, Komal Vishwakarma and Dr. Pramod Kumar Upadhyay 2025. Influencer Marketing Efficacy: Role Of Shaping Consumer Behavior Towards Digital Payment Adoption. Journal of Informatics Education and Research. 5, 3 (Sep. 2025). DOI:https://doi.org/10.52783/jier.v5i3.3544.