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Dr. Podilapu Hanumantha Rao, Dr. Sanjay J. Bhayani and Rama Devi Seshapu 2025. The Impact of Social Media Engagement on Brand Loyalty: A Strategic Approach for Marketing Management in the Digital Age. Journal of Informatics Education and Research. 5, 1s (Aug. 2025). DOI:https://doi.org/10.52783/jier.v5i1s.3471.