Dr. Dipangshu Dev Chowdhury, Mr. Nabaraj Bhowmik and Dr. Abhijit Pandit 2025. Does Viral Marketing Impact upon Consumer Purchase Intention through Brand Awareness? – A Mediation Effect Framework Based Analysis. Journal of Informatics Education and Research. 5, 3 (Jul. 2025). DOI:https://doi.org/10.52783/jier.v5i3.3351.