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G. Rakesh Naidu, T. Narayana Reddy, E. Lokanadha Reddy, M. Pragnashree 2023. Social Media as a Political Marketing Channel and It’s Influence on Voter’s Political Participation and Preferences. Journal of Informatics Education and Research. 3, 2 (Oct. 2023). DOI:https://doi.org/10.52783/jier.v3i2.205.