Prachi Rastogi, Sana Arshad, M. Ramu, Kawerinder Singh Sidhu, R. Madhavi, T. Kanakamma 2024. The Role of Data Analytics in Driving Business Decision Making and Performance Improvement. Journal of Informatics Education and Research. 4, 2 (Jul. 2024). DOI:https://doi.org/10.52783/jier.v4i2.1177.