Sudhir Atwadkar, Umeshwari Patil, Anjali Upadhye 2024. A Theoretical and Empirical Integration of Internet of Things and Digital Marketing: Opportunities Issues and Challenges. Journal of Informatics Education and Research. 4, 2 (Jun. 2024). DOI:https://doi.org/10.52783/jier.v4i2.1061.