Balachandar S, Sheetal Mahendher, Nila A Chotai, Leonard L, M. Thouyangba Meetei. Impact of Product Placement of Movies on Consumers Buying Behaviour. jier [Internet]. 2024 Mar. 19 [cited 2026 Mar. 5];4(1). Available from: http://jier.org/index.php/journal/article/view/681