Arun Kumar, Mrinalini Pandey, Abhishek Kumar. Determinants of Consumers’ Attitudes Towards AI-Enabled Advertising Over Social Media in Indian Context: Applying and Extending the Technology Acceptance Model. jier [Internet]. 2024 Jan. 25 [cited 2026 Mar. 5];4(1). Available from: http://jier.org/index.php/journal/article/view/514