Nanda Kishore Shetty, Rajat Shaha, Sachin Kamath K, Manaswini Achuthan, Vignesh V C. “Creating a Successful Prerelease Marketing Strategy for an Experiential Product: A Case Study of the Upcoming Prequel to the Kantara Movie”. Journal of Informatics Education and Research 4, no. 1 (March 15, 2024). Accessed March 25, 2026. http://jier.org/index.php/journal/article/view/665.