G. Aravindhan, Veena Prasad Vemuri, Neha Ram Anuj Singh, Amit Jain, Dayakar Babu Kancherla, T. Kanakamma. “Precision Marketing Strategy for E-Commerce by Using Artificial Intelligence Technology”. Journal of Informatics Education and Research, vol. 3, no. 2, Nov. 2023, doi:10.52783/jier.v3i2.310.