ABHISHEK SHARMA, PRIYA AGARWAL, NIDHI GAUR, RAVINA NIKHAR. Exploring the Evolution & Conceptual Framework Marketing Strategies of Banking Industry: A Review. Journal of Informatics Education and Research, [S. l.], v. 4, n. 1, 2024. DOI: 10.52783/jier.v4i1.699. Disponível em: http://jier.org/index.php/journal/article/view/699. Acesso em: 25 mar. 2026.